Let’s break down exactly how to play it what’s inside the box, how the questions work, and the little tricks that make it such a hit at family nights and parties.
What’s The Logo Board Game All About
Created by Drumond Park, this British-born classic celebrates the logos, products, and packaging that define modern life. From cornflakes and car brands to chocolate bars and streaming services, the game tests how well you recognise and remember the everyday visuals around you.
Each edition adds fresh cards to reflect the times think social media apps next to vintage cereal boxes. The idea is simple: answer questions, move around the board, and reach the finish space first.
Ideal for: 2 to 6 players (ages 12 and up)
Average game time: 30–45 minutes
Inside The Box
Here’s what you’ll find when you crack open The Logo Board Game:
- Game board – A colourful path that spirals toward the centre “Winning Zone.”
- 400 question cards – Each with four questions on logos, brands, or adverts.
- 6 playing pieces – Different colours for each player or team.
- Rules leaflet – A short instruction sheet (but we’ll cover it all here).
Every card has four categories:
- Picture cards – Identify logos or packaging from cropped or partial images.
- Pot Luck – Random brand trivia.
- Theme cards – All questions follow one topic (e.g., chocolate, cars, tech).
- Common Theme – Guess the link between multiple brands.
Setting Up
- Lay out the board on a flat surface with space for the draw pile and discard pile.
- Shuffle the cards and place them face-down.
- Each player or team chooses a token and places it on Start.
- Decide who goes first (oldest player, youngest, roll a die whatever feels fair).
That’s it. You’re ready to play.
How To Play The Logo Board Game
The basic rhythm goes like this: answer a question correctly, move ahead one space.
But there’s a bit more rhythm underneath the simplicity.
- Pick a card. The player to your right reads the questions from the next card.
- Answer the question. If you get it right, move your piece forward one space.
- Keep going. Continue answering until you miss. When you miss, your turn ends, and the next player goes.
- Colour matching. The space you land on has a colour red, green, yellow, or blue matching one of the question categories. On your next turn, you’ll answer from that colour section on the next card drawn.
So if you’re on a red space, your reader only asks the red (Picture) question next time.
The first player to reach the centre Winning Zone must then answer a final set of questions correctly to win.
Example Turn
Let’s say you’re on a green space (Pot Luck).
- The player to your right draws a card and reads the green question:
“Which chocolate brand once used the slogan, ‘Have a break’?” - You answer: “Kit Kat.”
- Correct move forward one space.
- The next space is yellow, so your next question (on your next turn) will come from the yellow category.
If you’d answered wrong, you’d stay put and end your turn. Simple.
Winning The Game
When a player reaches the Winning Zone in the middle of the board, they must answer two consecutive questions correctly from the next card drawn. If they fail either, they wait until their next turn to try again.
Get both right? Game over you’re the champion of logos.
Logo Board Game Rules for 2 Players
Two-player mode works beautifully it’s just faster.
- Each player takes turns being both reader and answerer.
- If one player misses a question, the card goes to the other player for a bonus chance.
- Some pairs use a “race to ten points” rule instead of the full board if they want a shorter game.
It’s still every bit as competitive and surprisingly revealing about which brands you actually notice.
How to Play the Logo Party Game Version
If you’ve got six or more people, switch to team play. Split into two or three groups.
- Each team chooses a colour token.
- Teams take turns answering. When one team misses, the question passes clockwise to the next.
- To keep energy high, use a 30-second timer per question.
- For bigger groups, award bonus moves for answering all four questions on a card correctly in one go.
This turns it into a shouting, laughing, debate-filled party exactly the vibe Drumond Park intended.
How to Write Instructions for Your Own Board Game
A fun side effect of The Logo Board Game’s simplicity is that it’s a great model for writing your own game instructions. Here’s the quick formula the designers use:
- Start with the goal. “The aim of the game is to reach the centre by answering brand-related questions.”
- List the components. Board, cards, tokens, rules.
- Explain setup clearly. Tell players where to place pieces and cards.
- Describe turn structure. Who reads, who answers, what happens after right or wrong answers.
- Define winning conditions. How does the game end?
- Add variations. Two-player mode, team version, timed play, etc.
That clarity is what keeps Logo Game nights running smoothly, even for first-timers.
Differences Between Editions
You might’ve noticed there are several versions floating around 1st, 2nd, and 3rd Edition, plus spin-offs like Logo Best of TV & Movies or Logo Board Game Mini.
Here’s what changes across editions:
| Edition | Year | Distinct Features |
|---|---|---|
| 1st Edition | 2009 | Original release, focused on classic UK brands like Walkers, Heinz, Tesco |
| 2nd Edition | 2012 | Added more modern brands (Spotify, Facebook), updated artwork |
| 3rd Edition | 2020 | Introduced refreshed design, sustainability-themed cards, global brand mix |
The question difficulty has stayed roughly the same, though newer versions reference apps, streaming services, and international brands. You can even mix cards from different editions if you like variety.
Printable Rules and Question Cards
If you’ve lost the rule sheet or just prefer a quick reference, you can easily find printable Logo Board Game rules and replacement question cards on the Drumond Park official website or fan forums.
Tip: print them on card stock and store them in zip bags they last longer and handle spills better.
The Logo Board Game Questions and Answers Sample
Curious what the questions feel like? Here’s a mini sample:
Picture Round:
Which soft-drink brand uses a polar bear in its Christmas ads?
Answer: Coca-Cola.
Pot Luck:
What company makes the iPhone?
Answer: Apple.
Theme Round – Breakfast:
Which cereal uses a cartoon tiger mascot?
Answer: Frosties (Tony the Tiger).
Common Theme:
Nike, Adidas, Puma what’s the link?
Answer: Sportswear brands.
It’s amazing how your brain locks onto a logo image faster than a word. That’s what makes this game addictive.
Quick Tips for Better Game Nights
- Rotate readers so everyone gets a turn asking questions it keeps the pace lively.
- Add snacks that match card topics crisps during food rounds, chocolate during sweets categories.
- Keep score on paper if you want short matches without the board.
- Mix editions for longer sessions or themed nights (e.g., TV logos only).
- Don’t overthink it. Guessing fast is half the fun.
Why People Love It
The Logo Board Game succeeds because it feels personal. Everyone has their niche dad crushes car logos, mum knows every supermarket brand, teens dominate tech icons. It’s competitive without being mean and nostalgic without feeling dated.
There’s also an element of trivia teamwork; people naturally shout clues or argue over whether the logo on the card is the old design or the new one. That shared laughter and a few mock debates is what makes it memorable.
Common Questions
What are the official rules of most Logo games?
Answer questions correctly, move forward one space per right answer, and win by reaching the centre.
Can you play without the board?
Yes. Treat each correct answer as one point and race to a set score (10 or 20 points).
How long does it take to play?
About 30–45 minutes, depending on group size.
Can kids under 12 play?
Absolutely, though some questions may be tricky. Pair younger kids with adults for team mode.
Is there an app version?
Yes Drumond Park released a mobile companion app for extra question packs.
Where to Buy and Download Extras
You can grab The Logo Board Game from Amazon, major toy stores, or directly through the Drumond Park website. Digital add-ons, printable question sets, and special editions (like Logo What Am I? or Logo Lite) are often available around the holidays.
Final Thoughts
There’s a reason The Logo Board Game keeps showing up at Christmas, birthdays, and Friday nights in with friends: it’s simple, competitive, and a great leveller between generations. No encyclopaedia knowledge needed just everyday memory and a love for a good laugh.
So next time you spot a half-covered logo on a billboard, don’t just walk past it. That moment of recognition might be the one that wins you the game.
Emily is a skilled content strategist and writer with a passion for digital marketing and SEO trends. A Leeds alumna, she brings her expertise in media communication to Spinbot UK Blog, crafting engaging content that drives traffic and enhances user engagement.